Executive dossier
Patrick DeLuca
AI-Native Marketing & Growth Executive
Performance Marketing · Automation & AI Systems · Revenue Strategy
Impact dashboard
Selected proof points from recent work.
Agentic AI Engagement Engine
Shipped on Workers, Durable Objects, D1, Vectorize, Queues, and AI Gateway. Handles webchat, SMS, WhatsApp, Telegram, and Facebook Messenger with RAG context, autonomous scheduling, and contact-center learning loops.
Three-tier Google Ads architecture
Restructured paid search with search-term mining, negative-keyword pruning, and a high-spend / efficient / experimental campaign topology to eliminate wasted spend and concentrate budget on high-converting queries.
Executive Summary
I run marketing operations where growth meets infrastructure.
Currently directing marketing operations for CloudOne, a martech operator running three consumer-facing automotive lead-generation brands. I report to the COO and own the stack from paid acquisition to contact-center handoff.
The most recent bet: replace a failing call-only contact model with an SMS-first, AI-driven engagement engine built on Cloudflare's edge. Within the first weeks of launch, contact rates rose roughly 50% and connection rates pushed toward ~75% — against an industry moving the opposite direction.
I am equally fluent in Google Ads restructuring, agentic AI systems, executive reporting, and translating raw campaign data into board-grade decisions. I build systems that reduce waste, automate repeat work, and make revenue accountable.
Core Competencies
Skills & Expertise
Revenue Growth
Performance Marketing
Google Ads / Paid Search
Search-Term Mining & Waste Reduction
Demand Generation
Lead Generation
Conversion Optimization
Marketing Analytics & Attribution
AI / Agentic Marketing Workflows
Marketing Automation & MarTech
Multi-Channel Contact Strategy
Cloudflare Edge / Workers / D1
Go-to-Market Strategy
Executive Reporting
Cross-Functional Leadership
Brand Positioning
Creative Direction
Budget Ownership
bash — studioddx_stack.sh
{
"ads": "Google Ads, Google Analytics, Looker Studio",
"edge": "Cloudflare Workers, D1, Durable Objects, Vectorize, Queues, AI Gateway, R2",
"ai": "OpenAI, Anthropic, open-weight LLMs, ElevenLabs, AI video, RAG, vector search",
"dev": "Python, TypeScript, JavaScript",
"comms": "SMS, WhatsApp, Telegram, Messenger APIs, CRM integration"
} > Agentic AI Engagement Engine online across 5 channels
> Search-term mining and negative-keyword pruning active
> Executive reporting layer wired to COO dashboard
> Local LLM lab running dual NVIDIA GPUs on Proxmox
> Systems live.
"ads": "Google Ads, Google Analytics, Looker Studio",
"edge": "Cloudflare Workers, D1, Durable Objects, Vectorize, Queues, AI Gateway, R2",
"ai": "OpenAI, Anthropic, open-weight LLMs, ElevenLabs, AI video, RAG, vector search",
"dev": "Python, TypeScript, JavaScript",
"comms": "SMS, WhatsApp, Telegram, Messenger APIs, CRM integration"
} > Agentic AI Engagement Engine online across 5 channels
> Search-term mining and negative-keyword pruning active
> Executive reporting layer wired to COO dashboard
> Local LLM lab running dual NVIDIA GPUs on Proxmox
> Systems live.
Ability matrix
Where the work actually happens.
Four capability clusters that separate a marketing operator from a marketing theorist.
- Growth & Performance Marketing
- AI & Automation Systems
- Media, Data & Analytics
- Leadership & Creative Direction
Growth & Performance
AI & Automation
Media & Data
Leadership & Creative
Career timeline
A history of building, automating, and growing pipeline.
Martech operator running CreditYES, CarApprovalPro, and NOLA Car Deals. Reports to the COO.
- Own full-stack marketing operations across three brands: paid acquisition, lead routing, contact-center integration, creative production, automation infrastructure, and executive reporting.
- Built and shipped an Agentic AI Engagement Engine on Cloudflare's edge (Workers, Durable Objects, D1, Vectorize, Queues, AI Gateway) handling webchat, SMS, WhatsApp, Telegram, and Facebook Messenger with retrieval-augmented context and contact-center feedback loops.
- Led the pivot from call-only to SMS-first contact; contact rates lifted ~50% in the first weeks and connection rates moved toward ~75%.
- Restructured Google Ads using search-term mining, negative-keyword expansion, and a three-tier campaign architecture (high-spend / efficient / experimental).
- Produced executive reporting for senior leadership and audience-segmented external reports that translate data into decisions.
- Turned leadership vision into GTM assets: animated product films, ElevenLabs voiceover, and AI-generated video.
Auto-finance technology platform serving dealers and lenders nationwide.
- Spearheaded a lead-generation platform combining digital marketing systems with applied AI to drive higher-quality dealer and consumer pipeline.
- Managed paid-media budgets across Google Ads and paid social, reallocating spend, targeting, and creative cycles to improve acquisition ROI.
- Led a multidisciplinary marketing team through campaign planning, execution, and performance iteration tied to revenue outcomes.
- Designed lead-generation strategies that consistently exceeded target volumes for the auto-credit consumer brand.
- Built CRM protocols that improved lead tracking, attribution, and funnel conversion.
- Integrated early AI tooling into customer interactions to personalize messaging and lift engagement-to-conversion rates.
- Directed SEO and PPC across the brand portfolio, restructuring campaigns and refining keyword strategy to lift conversion efficiency and lead quality.
- Ran site audits and performance assessments that informed technical SEO, on-page, and landing-page strategy.
- Served as the technical-SEO liaison across product, engineering, and marketing — translating implementation detail into growth outcomes.
- Managed high-stakes client marketing programs across digital and traditional media, leading cross-functional execution teams.
- Advised senior clients on strategy, scope, and growth opportunities; drove retention and account expansion.
Morning show host, imaging director, and on-air personality across multiple markets.
- Part of the top-rated morning team in Canton, OH (2006–2012).
- Developed creative-production and voiceover skills that now inform AI voice and video work.
Next step
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